Monthly Archives: October 2017

Change Your Tone

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

Use Critical (in place of Negative.)
Use Balanced (in place of Neutral)
Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

The Mediterranean Choice for Real Estate Investors

The Greek land advertise is at present a standout amongst the most energizing in the Mediterranean locale since it offers land financial specialists the opportunity to assemble a whole and very much differentiated property portfolio inside one nation.

The abundance of chances accessible in Greece for the universal property financial specialist truly wound up noticeably known after the Athens Olympics in 2004. The advancement of Athens and terrain Greece to the more extensive world not just advanced the interest of the nation for financial specialists, it brought about a gigantic convergence of voyagers especially to the territory all through 2004 and 2005.

Presently add these developing tourism numbers to the extensive volume of guests who every year occasion on the Greek islands and the aggregate level of enthusiasm for this Mediterranean nation has surged which has made more interest for rental and resale convenience.

As far as the quick open doors accessible to land financial specialists they incorporate business and retail speculation property in the primary urban communities of Greece – the greater part of interest and the most elevated yielding resources are accessible in Athens – tourism convenience to let out along the Greek coastline and in each resort on each Greek island, retirement and second home request in the principle Greek resorts and obviously private settlement to lease crosswise over Greece especially in the fundamental work hotspots. Also, for the individuals who look for developing business sector openings there’s the Peloponnese locale of Greece where property venture is quite recently starting to return appealing profits.

Another basic factor supporting the interest of Greece as of now is the way that extensive swathes of the land part are profoundly intensely valued – particularly when you contrast the nation with another Mediterranean top choice, to be specific Spain – this implies a financial specialist can get much more for their cash in Greece than somewhere else on the Med and are consequently conceivably becoming tied up with a market with solid space for development.

As there are not very many limitations put on the remote freehold responsibility for in Greece and the property purchasing process is extremely clear, an ever increasing number of speculators searching for portfolio expansion openings are looking at the abundance of chance in Greece right now and hence Greece is rising as the Mediterranean decision for land financial specialists in 2006.

Amorgos Island Real Estate in Amorgos Greece

Amorgos island land in Amorgos Greece. Houses manors lodgings available to be purchased in Amorgos island. Inside this article one can discover what to consider, and the means one needs to take when obtaining a property on Amorgos island.

1. Discover initial a property that is of your loving through the web or far and away superior after a few visits to Amorgos island. Keep a record of the considerable number of properties you went by in Amorgos Greece. Costs of Amorgos island land will shift enormously. One will likewise take note of a major crevice in the city assessment, and the market esteem normally the city assessment being lower up to five times, however for some situation the city assessment will be more noteworthy than the market esteem, so don’t get shown a good time.

2. Give careful consideration when obtaining land, on Amorgos island in Greece.

On the off chance that one chooses to buy land and needs to assemble, the building laws in Greece change much of the time in this way you will likewise need to procure a designer or a topographer who will illuminate you about the particular bit of land in Amorgos Greece. A legal advisor and a public accountant can’t enable you to out in this progression. On the off chance that they do you will be getting incorrectly input, and may wind up with some Amorgos island land which is not usable.

3. The costs when buying Amorgos island land are as per the following. Ascertained on the city assessment or the value put on the deed of offer, which ever is more prominent, the public accountant will charge you around 2% the legal counselor from 1.5% to 2%, and the administration exchange imposes today are around 13%, however the administration impose rates concerning land in Amorgos Greece change every now and then. Specialist costs for arrive obtaining may differ from 300 to 1000 euros. Likewise if a land specialist in included the concurred charges must be paid or else move might be made against you down the line.

4. After the employment is done from the legal advisor and legal official ask from the Amorgos island land registry the 4 declarations concerning your land in Amorgos Greece. These ought to be an endorsement of proprietorship, one that states there are no current credits or inclines, a declaration that there are no cases private or government against your Amorgos island land, and an authentication of interpretation or in basic words that your deed is really enlisted at the Amorgos island land registry.

5. Keep in mind that after the majority of the above you will be required to submit wage charge for the following financial year. In the pay tax document you submit you will be required to demonstrate where you got the assets to buy land in Amorgos island in Greece. For more subtle elements bear in mind to ask you legal counselor, before acquiring your most loved bit of land in Amorgos island. Be cautious with this progression, you don’t need any sudden astonishments down the line. In the event that you can’t demonstrate where you got the assets, the buy an incentive on the deed of offer and in addition the public accountant charges will be computed as a salary and you will be exhausted on this sum in a raising structure, from 0% to 43% about, which is an indistinguishable scale from one needs to pay for Greek wage expense or wage impose in Greece.