Pinellas County Real Estate – A Cornucopia of Home Selections

The land that is accessible in Pinellas County Florida, offers you a virtual cornucopia of decisions in picking the property you will soon call home. You will discover everything from single-family homes on and off the Gulf of Mexico, condominiums and flats, to upscale chateaus, all with a wide-extend in estimating. This anticipates you here in Pinellas County Florida.

The greater part of the groups inside the Pinellas County Area, and indeed, the whole Tampa Bay zone of Florida share in normal assets that interest to numerous. The Tampa Bay range is laid out by premium sandy shorelines and the clearest of waters, warmed by the Gulf. The sun sparkles relentlessly, and subtropical temperatures are kept up consistently. Inland you will discover ranges of Cypress and Oak, and little conduits. The air is overwhelming with the aromas of the sea blended with the sensitive scent of orange blooms, which animates the psyche, body and soul.

The various neighborhoods, subdivisions, and interesting, tight-weave groups in the Pinellas County Area, each have their own particular special formula for living. Each of these groups varies as much as the sort of residences and value ranges accessible for you to choose from when making the buy of your home.

It doesn’t make a difference in case you’re looking for an area to bring a family up in, or a resigned couple searching for a dynamic 55+ group with other similar, dynamic retirees, or even a solitary hoping to blend with different singles. Notwithstanding whether you’re a two or a one salary family, Pinellas County Florida land has something for everybody.

Pinellas County comprises of around 280 miles of land and 35 miles of shorelines. Inside its fringes you will discover groups, for example, Clearwater, Florida’s chief shoreline group, home to two of the country’s best shorelines for a lot of shoreline and oceanic exercises to appreciate. Occupants involve single-family homes, 55+ groups, and condos in Clearwater.

Tarpon Springs is for the most part a rich group inside Pinellas County and the land comprises of gated groups, and luxurious manors. There absolutely are unassuming homes too in Tarpon Springs to fit a family on a financial plan. Tarpon Springs has an overwhelming Greek impact, and this is obvious through the numerous Greek style diners dwelling here. Wipe angling was made celebrated here by Greek jumpers from long prior, and you can in any case watch this awesome accomplishment right up ’til the present time.

Palm Harbor, once just orange forests, has become one of Tampa Bay’s most rich zones too with more than 100 neighborhoods with different homes and value extents to browse. Expressions, makes, culture, history, and music are commended consistently. This Pinellas County people group has much to offer home purchasers.

A people group with a residential community feel is Dunedin, Florida which is additionally situated inside the Pinellas County Area. New and prior homes are accessible for home purchasers. You can’t get considerably nearer to the shoreline when purchasing land in Dunedin. Actually, numerous Dunedin inhabitants stroll to the shoreline to appreciate the superb Florida dusks. Inhabitants appreciate climbing along the Dunedin Causeway, and furthermore the bunch of exercises accessible at the close-by shorelines.

E-Commerce Business – Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases “cripple the economic strata” and “genocide of millions of businesses” was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves “e-commerce” or “virtual businesses”.

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or “virtual” businesses.

Take, for instance, the internet based company Netflix. If you are unfamiliar with the company, they are a relatively young e-commerce business specializing in mail order DVD rental. The minds behind the ingenious idea that is the basis of Netflix failed to create telephone support for their product. There is no doubt this decision was a calculated one as they most likely weighed the cost of maintaining an in-house call center vs. integrating purely e-mail based support. Without looking at the numbers side of the argument, imagine the frustrated consumer having problems with their order and having to rely on a 24 hour lagged e-mail response system to rectify their account issues. Based on this plausible conjecture, I believe lack of live operator support will be the ruin of the Netflix organization and the downfall of all e-commerce businesses that follow the same train of thought. What these businesses do not realize is that it is possible and extremely cost effective to outsource your call center needs to an established advanced call center facility. This solution has a two fold benefit. It serves to establish a solid foundation of customer relationship management and opens businesses up to benefit from word of mouth advertising.

I believe even a small internet business can greatly benefit from utilizing a call center to manage their customer service or sales calls. The initial investment is usually zero (excluding research time to find the appropriate facility) and most call centers charge on a per call basis (meaning you only get charged for the calls they actually receive). If looking at business from the customer’s perspective as opposed to looking at it from an initial profit standpoint, it behooves all e-commerce businesses to initially setup a live call center to manage all of their calls. If the infrastructure is not initially setup correctly, your business may fail before it has even begun.

Greek Real Estate Is No Holiday

Consider Greece and you will likely have musings of hot Greek Islands and urban communities brimming with archeological locales and landmarks. It is a guests heaven so you might be mixed up in imagining that venture property in Greece would rotate absolutely around occasion rentals. Beyond any doubt these are in solid interest for abroad speculators yet Greece has a lot more to offer the insightful land financial specialist.

The Greek land advertise saw a blast in the previous quite a while concentrated on the 2004 Olympic Games and its repercussions in 2005. Huge venture went into framework in Athens and around the nation for the recreations, and worldwide property speculators profited. From that point forward the property advertise has settled and seen direct development in the initial segment of 2007. The market is develop and yearly property returns are evaluated to run from 5-10% for the following couple of years, as per the Hellenic Center for Investment. The Greek economy has developed generously as of late, with a 4.3% development rate in the GDP in 2006 and a little more than 4% for 2007 said the Bank of Greece in its latest between time report.

The land advertise for global speculators in Greece is centered around the two noteworthy urban areas, Athens and Thessaloniki, and the significant occasion resorts. In the previous quite a long while these two urban communities have seen a lot of development and there are numerous properties accessible.

Best in class is business property in Greece and particularly Athens. Purchase To Let property is low evaluated and can give a month to month salary. To what extent costs before at Greek land costs join whatever is left of Europe is difficult to tell.

One new marvel in Greece is the shopping center, with the first opened in only 2005 in Thessaloniki. Athens saw its first shopping center, The Mall Athens, open in October, 2005. The shopping center is impelling advancement in non-conventional territories, for example, rural areas and the edges of the huge urban communities. Generally, Greeks have concentrated on downtown and fundamental road shopping zones, which has gathered development in these zones. With the normal improvement of up to 10 shopping centers in the following couple of years, property financial specialists are beginning to extend their points of view.

Greece is extremely mainstream for occasion explorers and resorts. This implies the well known get-away spots are likewise prime land venture areas. On the western side of Greece in the Ionion Sea is the island of Corfu, a standout amongst the most famous areas in Greece for universal voyagers. There are various resorts with units available to be purchased and lease and there are additionally a lot of individual homes, for example, these two.

The island of Crete is rapidly turning into a prominent place for resort improvement, especially the western end around Chania. The Aegean Sea additionally has a lot of islands and resorts spots to locate a pure shoreline and getaway home. Rhodes, Samnos, Kos and Andros are only a couple of the many islands where one can locate a moment home or excursion resort.

Finding the Right Equipment Supplier Paramount to Success in the Restaurant Industry

Most companies with any degree of overhead know that finding the right supplier of products necessary to run their business is of the utmost importance. For most businesses, it can mean a substantial savings and reduce the headaches often associated with searching for a reliable equipment dealer. For restaurants, however, finding the right equipment supplier can mean the difference between success and failure in the industry.

Restaurant owners, perhaps more than any other business owners, rely on their equipment to ensure that they will be open for business each and every day. Because most kitchens are limited in space, there is usually only room for one piece of each major type of equipment. If an ice machine or oven goes down, it can cause problems that will affect the entire operation. Restaurant equipment is made to endure the ravages of everyday use, but will eventually break down often enough that it will need to be replaced. While replacing a piece of equipment in and of itself seems simple enough, like most things in the restaurant business, it isn’t. Restaurant owners often rely on their equipment dealer to determine whether a new piece of equipment will meet the growing needs of the establishment. They may also rely on the equipment dealer’s product knowledge to determine what will and won’t work in their particular setup. With most large scale restaurant equipment costing thousands of dollars, considerations of this nature are rarely left to chance.

A good equipment supplier not only carries a wide selection of products for the restaurant industry, but can also provide information on how those products can be used to streamline kitchen areas for maximum efficiency. Restaurant owners have long known that while anyone can sell equipment, only the best equipment dealers are able to sell the right equipment that will help restaurateurs by adequately addressing their individual needs. Finding a resource for information along with a competent and reliable supplier of equipment is never an easy thing to do. Most restaurant owners who establish a good working relationship with a credible equipment supplier will maintain that relationship throughout the life of the business.

Communication & Corporate Social Responsibility

In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.

What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders.

It’s a shame they’ve gained momentum. After all, without modern corporations we would all be poorer, and in particular, few of us could expect to retire comfortably. More than anything else, modern corporations exist to provide pension income.

Sure, corporations used to be owned by a few, extremely rich people. But, with the widespread adoption of pension funds and mutual funds, corporations now belong mostly to working people.

While it’s true the average working person has far, far less wealth than the average billionaire, there are many, many times more working people. That means company and government pension plans can invest vast sums of money into capital stock, making working class people the largest shareholders of many corporations.

From a communication perspective, I’m interested in knowing why Corporate Social Responsibility gets such good media coverage and so much attention. I’m also interested in knowing what we, as communicators, can learn from them.

For starters, the anti-corporate movement has a simple message: “Corporations have too much money and power; working people don’t have enough,” or some variation on that theme. On the other hand, my defence of corporations above is anything but simple, even though I’m pretty good at capturing ideas in words. Did your eyes glaze over as you read my description?

The ‘anti’ movement also enjoys the luxury of making a good (poor working people) versus bad (rich corporations) argument. That’s a moral argument, one that adds spice to any news story. On the other hand, the ‘pro’ side works largely with rational discourse and the ideas of economists.

Third, the protestors bring passion to the anti-corporate message. After all, this is a battle of good against evil, isn’t it? Again, the defenders of modern corporations and globalization have to rely on the prosaic science of economists.

Fourth, the label ‘Corporate Social Responsibility’ also helps the anti-corporate movement. Not only does the name act as a unifying point for its advocates, but it also implies that CSR is a good thing. After all, who could be against ‘social’ and ‘responsibility’?

Now, despite their high media profile and ubiquitous presence, the advocates of CSR have a problem. They may be able to win the attention of reporters and editors, but they haven’t had much clout with the real decision makers, the people who run companies, pension plans, and mutual funds.

And, the decision makers aren’t likely to be swayed. They understand the role of corporations, and they know where their responsibilities lie. Even widespread public sympathy for CSR isn’t likely to have much effect, since they report to shareholders, not to society as a whole.

So, perhaps the final lesson we’ll take from the anti-corporate movement today is that, sometimes, great communication can only take you so far by itself.

Greek Real Estate – Own A Piece of History

The Hellenic Republic (Greece) has dependably been a standout amongst the most engaging spots to live. From the most antiquated circumstances individuals settled there for its awesome climate, brilliant ocean, and agrarian marvels.

Owning some Greek land can give one a feeling of having purchased a bit of history give the chance to make enduring and reliable capital picks up and give an awesome way of life at moderate costs.

There is truly no place else like it on earth. As the Greeks jump at the chance to bring up, the Gods could have settled anyplace, yet they picked Greece.

Unmistakable Markets

The land showcase in Greece falls into two fundamental classifications, business and private.

However in the two cases, there is the very much created territories of Athens and Salonika, and after that the touristic ranges of the Greek islands and coasts.

In all cases the market has been performing consistently upwards since the finish of WW2.

The Greek land advertise is additionally as well known with non-Greeks as it is with the Greeks themselves.

Florida of the EU

As in the Florida marvel in the United States, Greece is turning into an undeniably mainstream put for maturing Europeans and others to resign.

Human services is in the same class as anyplace else in the EU, the neighborhood populaces is regularly multilingual and the climate gives a late spring of 8 to 9 months every year.

For sheer magnificence and cleanliness, the Greek oceans are top notch in Europe. Property costs ascend at a direct however predictable rate.

The Commercial Market

By a long shot the most grew land openings in Greece are the touristic locales in the business showcase.

Numerous lodgings in Greece are currently possessed by non-Greeks, and in all regions; the urban areas and the islands/coasts. Common deal and buy edges are on the whole twofold digit and can without much of a stretch surpass 35% to 40%.

Greek and Foreign banks in Greece are presently crediting significant assets to fund business buys. Tourism in Greece has been on the ascent as far back as the 2004 Olympics.

The Residential Market

The private market in Greece is surely overwhelmed by the Greeks themselves; however just in the urban communities.

There are entire regions (Mani, for instance, in the Peloponnese) that have turned out to be German and Swedish states. Regions close Salonika (Porto Carras) are additionally completely created with manors of all sizes and sorts.

Comment Developper votre Business par l’Expression Orale

Rien ne serait plus simple que de se rendre chez un connaisseur habilite et diplome en la matiere. Or, ces derniers ne se comptent que sur les doigts d’une main et les nombreux pretendants au titre ne repondent pas toujours a vos attentes. Attendez-vous donc a devoir partir en voyage et d’investir en temps et en argent afin de trouver le seminaire adequat par excellence que vous attendez tant.

Preparez avant tout votre presentation. L’ideal serait de se mettre a la place de votre auditoire, compose essentiellement de personnes surchargees de mails et de coups de telephones et qui, parmi leur quinzaine de rendez-vous professionnels et leur rendez-vous familiaux, esperent que votre presentation ne sera que de courte duree et passionnante. Pour cela, ecrivez un resume de votre discours ne tenant que sur une page, ce qui donnera le sentiment que vous maמtriser parfaitement le sujet et non le besoin de lire vos notes.

L’autre point essentiel qui devra ךtre aborde lors de ce seminaire porte donc sur la maniere de capter l’attention du public mais surtout d’eviter les pieges type. Parler de vous personnellement n’interesse que tres peu de personnes et savoir s’adresser aux gens n’est qu’une infime partie de votre succes prochain. Votre enseignant devra donc vous inculquer comment faire de votre auditoire une star, comment intercaler lors de vos discours votre presentation et s’adresser a eux en leurs posant les questions opportunes, et gerer votre temps de parole et leur temps de reponse. En les questionnant, leur esprit de competition se voit decupler et enthousiasmer.

Toujours dans ce contexte, laissez a votre public le temps d’achever votre phrase. Cela est essentiel. Attention toutefois de ne pas en faire trop et d’utiliser des phrases a double sens. Utilisez de preference des phrases types dont tout le monde connaמt deja la fin. Vous serez incroyablement surpris de voir combien votre public sera attentionne a vos paroles et ne risqueront pas de vous oublier.

Maintenant, disons que vous reussissez du premier coup l’application de ce premier conseil, cela n’est pas tout pour assurer un succטs garanti a 100%. Que pensez vous devoir faire ensuite? Un bon porte-parole doit savoir bouger sur l’estrade ou plus clairement, doit savoir occuper l’espace le temps de son discours. Rester debout derriטre votre pupitre sur votre podium et lire vos notes sans vous preoccuper des reactions de votre entourage est le signe vers la reussite de votre plus gros echec. En effet, donner du mouvement a vos paroles est un art qui s’apprend qu’avec l’aide d’un professionnel. Par exemple: saviez vous que si vous vous adressez au cote droit d’une salle vous devez vous placer sur la gauche? Pourquoi? Parce qu’en vous plaחant sur la droite pour vous adresser au public place sur la droite vous perdez l’attention du public place du cote gauche.

Par consequent, ne jamais vous eloignez d’une personne vous posant une question. Allez toujours vers le cote oppose de l’estrade de faחon a leur donner l’avantage. A nouveau, la derniטre chose a faire est de perdre l’audience principale et de vous focaliser juste sur une personne. Placez vous alors vers le fond de la salle pour pouvoir repondre a la question posee et dont tout le monde desire entendre la reponse.

Ainsi, plus l’osmose entre votre publique et vous sera forte, plus grandes seront vos chances d’obtenir d’excellents resultats en matiere de chiffre d’affaires. Et n’oubliez pas, plus l’auditoire se sentira roi, plus concentre il sera.

A Study in Economic Improvements – Is it Time For Real Estate Investments

With a populace evaluated in July 2009 to be 10,737,428, Greece presents fascinating issues of financial development, obligation decrease, and rising expansion. The populace development rate is assessed at 0.127% out of 2009, with the Gross Domestic Product per capita ascending in each of the years 2006 through 2008, however it’s just around 66% that of the main euro-zone economies.

In the period 2003 – 2007, expanded credit accessibility managed record buyer spending in Greece, and the economy developed by about 4% every year in a similar time allotment. This was mostly because of framework spending for the 2004 Athens Olympic Games. The 4% development rate dropped to 2.9% out of 2008 tuned in to the world budgetary issues and fixing credit. Despite the fact that they are enhancing, open obligation, swelling and joblessness in Greece are for the most part higher than the euro-zone normal. Joblessness in 2008 was 7.7%, when contrasted with 8.3% out of 2007. The two imports and fares expanded from 2007 to 2008 also. In any case, sends out improved, rising 22% when contrasted with an ascent in imports of 16%.

Land in Greece hasn’t endured as much as some different nations in the locale, however fixed credit has brought about a decrease in property deals dollar volumes. Tourism, representing around 15% of GDP, brings land purchasers from outside the nation. A few hints for those outside Greece who wish to buy land include:

o If from outside the European Union, certain territories of Greece require uncommon endorsement for land buys. These have a tendency to be regions flanking neighboring nations, for example, Libya, Turkey and Albania. In spite of the fact that this endorsement is generally without a doubt, it is a need.

o An expense number must be connected for, and those from the US and UK will be required to demonstrate their travel permit to make application.

o You’ll be required to proclaim your wellspring of assets, and it must be legitimate.

o As cash to buy property in Greece must be exchanged from a Greek bank, you’ll have to open a record.

o Public legal officials supervise the way toward obtaining property, and do the agreements. In any case, it’s prescribed that you additionally procure a lawyer to check the responsibility for property.

The general view is by all accounts that the Greek government is working determinedly to bring down obligation and enhance the economy. Lovely nation that it is, there will dependably be the individuals who need to buy land there, and advertise watchers believe it’s a decent time to do as such.

Tony Osust, chief: Holprop.com

Pursuit through our expansive global arrangement of properties available to be purchased and lease. Holprop.com now grandstands a large number of rental and deal properties, from single family homes, business and recreational properties including lodgings, bars-eateries, new form or off-design advancements available to be purchased around the world.

Communications Analysis: Real-Time

You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Analyze this
Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure. With busy schedules and/or tight client budgets, more often than not, media analysis isn’t always carried out. A big investment is being made on gathering the media content, but not on measuring and analyzing the trends, successes, and areas for improvement. Stories are often filed away immediately or distributed to a limited group, never to be looked at again or analyzed at all.

If you’re already conducting ongoing media analysis half the battle is won. But if not, you can bet your client or director will demand it soon. New analysis technologies combined with increased expectations to determine communications ROI (Return on Investment) are making analysis a must, not a should.

Once you’ve determined the need or importance of analysis, what’s next? This is where the confusion can set in. As can be expected, everyone has their own definition of how media content should be analyzed based on their own experiences. And usually the issue of PR standards and formulas arise…and that is when things often can come to a stand-still.

But before you get into how you are going to analyze, you must first determine what you’re interested in analyzing. Here are a few considerations:

Track success in key publications and mediums based on demographic suitability
Evaluate key message penetration in media stories
Track quality – not just quantity – of coverage
Determine success vs. competitors
Success of spokesperson pick-up
Determine campaign ROI
Measure advertising equivalency (if you must!)
Monitor regional penetration comparisons
Tabulate media impressions/audience numbers
Compare key issues and/or product penetration
Resulting editorial or other media commentary/letters to the editor

There are endless ways of analyzing and cross-referencing the information. But you should note that you can accomplish all of the above considerations without getting into confusing PR multipliers or complex formulas. The key is to determine what you’re interested in evaluating and create benchmarks for future comparisons. And if you still want to add in PR multipliers you can, as long as you consistently keep to the same formula. So whether you’re multiplying by a factor of 3, 5, or 10, the coverage is always being evaluated in a consistent fashion and can therefore be viewed as an unbiased and accurate portrayal.

Go Electronic, Go Real-Time
Reviewing the success of a new product launch, the impact of a crisis on your organization, or a monthly comparison after-the-fact can provide valuable insight for future planning. But imagine the change you could make if you have real-time data available to you at your fingertips in an instant. Using real-time data you could monitor:

What regions are having the most success and which need attention
Misinformation being published so you can correct it
Which publications need another follow-up call
Which issues are getting the most attention
The quality and tone of the coverage
The impact on your organization
What tactics are working and which aren’t
How you can piggy-back on recent media trends or competitors’ tactics or success

The benefits of real-time analysis are endless and important. Knowing that you can have a timely affect on the final outcome of a new product launch is empowering and helps speak to the real power of PR.

A combination of real-time analysis and benchmarking will provide you with the tools to improve the results of a campaign mid-stream and properly analyze its success using a predetermined set of objectives and consistent criteria. So make 2005 the year you start benchmarking your analysis-an opportunity to learn more about the impact your communications strategies are having will pay dividends for years to come.

Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

  1. Use Critical (in place of Negative.)
  2. Use Balanced (in place of Neutral)
  3. Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.